Customers are the foundation of an enterprise's development, and win-win cooperation is the core of business civilization. Since its establishment in 2014, GUANGDONG XIANTAI AUTOMOTIVE PARTS CO., Ltd. has always adhered to the business philosophy of "customer first and win-win cooperation". With precise demand insight, superior product quality, continuous technological innovation and a complete service system, it has won the deep recognition and long-term trust of high-quality customers in the upstream and downstream of the global automotive industry, and has built a diversified customer matrix covering leading new energy battery manufacturers and mainstream automakers. Let's work together to drive the automotive industry towards a "lighter, stronger and more sustainable" future.
I. Gathering of Stars: Building a high-quality customer ecosystem covering the entire industrial chain
After eleven years of in-depth development, Xiantai Automobile has successfully established strategic cooperative relations with the core forces of the global automotive industry by leveraging its technological accumulation and production capacity advantages in the fields of aluminum alloy profiles and castings. Its customer base covers leading enterprises in new energy batteries and well-known domestic and foreign vehicle manufacturers, forming a customer ecosystem pattern of "blossoming in multiple points and deeply binding".
In the field of new energy batteries, Xiantai Automobile has become an important partner of industry leaders such as CATL and Amperex Technology Limited. As the "heart" supplier of new energy vehicles, CATL and ATL have extremely high requirements for the safety, lightweighting and stability of components. Xiantai Automobile's new energy vehicle battery pack tray aluminum profiles and accessories, with their high-precision processing technology, high-strength aluminum alloy material and reliable quality control, have become the core supporting products for its battery pack production, providing key support for the improvement of new energy vehicle range and safety guarantee. Both parties have formed a close synergy in aspects such as technological iteration and capacity matching. Jointly promote the rapid development of the new energy vehicle industry.
In the field of vehicle manufacturing, Xiantai Automobile's customer list covers a full range of players, from new energy vehicle manufacturers to traditional fuel vehicle giants, and from domestic brands to internationally renowned brands. In the domestic market, leading automakers such as XPeng Motors, Li Auto, NIO, BYD, SAIC MOTOR, Great Wall Motors, and SERES have all established long-term and stable cooperative relationships with Xiantai Motors. Whether it is the lightweighting demand of XPeng's new energy vehicle models or the diverse component supply demands of SAIC Motor and Great Wall Motor in the parallel development of traditional fuel vehicles and new energy vehicles, Xiantai Automobile can provide customized solutions through an integrated supply model of "profiles + castings". Covering core components such as battery trays, anti-collision beams, transmission housings, and motor housings, it has become an important driving force for enhancing the competitiveness of automotive products.
In the international market, Xiantai Automobile has successfully entered the supply chain systems of well-known international brands such as LAND ROVER. As a representative of global high-end automotive brands, Land Rover has strict international certification requirements for the quality, craftsmanship and environmental protection standards of its components. Xiantai Automobile, with its authoritative system certifications such as IATF16949/ISO9001, advanced imported production equipment and meticulous management, has successfully passed the strict review of Land Rover for its aluminum alloy die-castings and profiles, becoming a reliable member of its global supply chain. This demonstrates the manufacturing strength and international competitiveness of Chinese auto parts enterprises.
Ii. Value Symbiosis: A full-cycle service system centered on customer needs
The reason why Xiantai Automobile's customer cooperation has been continuously deepened lies in the fact that it has established a "customer demand-oriented, full-cycle value service system from R&D to delivery", transforming customers' pain points into the company's innovation points and converting customers' demands into the competitiveness of its products.
Accurately identify demands and provide customized solutions
The automotive industry is currently in a period of profound transformation towards new energy and lightweighting. Different customers and vehicle models have differentiated demands for the performance, size and cost of components. Xiantai Automobile has established a professional customer demand research team, delving into the R&D and production frontlines of automakers, closely collaborating with the technical departments of customers, and accurately capturing product pain points and market trends. In response to the extreme pursuit of lightweighting by new energy vehicle manufacturers, the company has developed battery pack tray aluminum profiles through innovation in aluminum alloy materials and structural optimization, which are more than 20% lighter than traditional materials. In response to the transformation needs of traditional fuel vehicle manufacturers, the company has expanded its casting product matrix, providing high-precision die-castings such as transmission housings and cylinder blocks to help them enhance fuel economy and power performance. This "one-to-one" customized service enables Xiantai Automobile's products to precisely match customer needs, making it an indispensable partner for customers.
2. Technological collaborative innovation to jointly solve industry challenges
Xiantai Automobile combines "in-depth collaboration among industry, academia and research" with "joint research and development with customers", establishing a technology co-construction mechanism with customers to jointly overcome technical bottlenecks in the industry. Relying on the technological accumulation of 5 invention patents and 2 application patents, the company collaborates with customers to conduct research on topics such as the application of lightweight materials and the optimization of precision processing techniques. For instance, in the cooperation with new energy vehicle manufacturers such as Li Auto and NIO, the two sides jointly developed motor housings and inverter products suitable for long-range models. By optimizing the die-casting process and heat dissipation structure design, the thermal conductivity and stability of the products were enhanced, providing technical support for the efficient operation of the vehicles. In the cooperation with CATL, in response to the safety protection requirements of battery packs, we jointly developed high-strength and impact-resistant battery tray accessories, effectively enhancing the anti-collision performance of battery packs. This technological collaboration model not only enhances the stickiness of cooperation but also promotes technological progress throughout the entire industry.
3. Strict quality control builds a solid foundation of trust
The quality of automotive parts is directly related to the safety and reliability of vehicles and is also the core criterion for customers to choose partners. Xiantai Automobile has always prioritized quality and established a full-process quality control system covering raw material procurement, production processing, and finished product inspection. The company has passed authoritative system certifications such as IATF16949/ISO9001, and introduced the ERP digital management system to achieve traceability and control of product quality. In the production process, relying on over 200 high-precision equipment such as Toshiba, Ube die-casting machines, and Makino CNC machining centers, the dimensional accuracy and performance stability of the products are ensured. In the inspection stage, a professional quality inspection laboratory is established to conduct multiple index tests on each batch of products, including strength, corrosion resistance, and sealing performance, to ensure that all products delivered to customers are 100% qualified. For many years, Xiantai Automobile has maintained a leading position in the industry in terms of product qualification rate, and has won the long-term trust of customers with its stable quality.
4. Efficient production capacity guarantee to empower customers' production
With the fluctuations in the demand for automobiles and the expansion of production capacity, customers have put forward higher requirements for the delivery capabilities of parts suppliers. Xiantai Automobile currently has a production team composed of 115 professional employees in its factory area, which can achieve efficient and on-time delivery. The new factory area, which is scheduled to go into production in April 2026, is located in a convenient transportation area of Shishan Town, Nanhai District, Foshan City. The number of employees will be expanded to over 350, and the production capacity will achieve a qualitative leap, fully meeting the large-scale production demands of customers. Meanwhile, the company has established a flexible capacity allocation mechanism. In response to customers' urgent orders, it can quickly adjust production plans to ensure the shortest delivery cycle. This "efficient, flexible and stable" delivery capability makes Xiantai Automobile a solid backing for customers' capacity expansion.
Iii. Hand in Hand: Jointly Creating a New Future of Lightweighting in the Automotive Industry
Over the past eleven years, through thick and thin, the cooperation between Xiantai Automobile and its customers has long transcended the simple supply and demand relationship, becoming strategic partners that achieve mutual success and grow together. From providing a single profile product to a few customers in its early days to now offering an integrated solution of "profiles + castings" for globally renowned automakers, the growth of Xiantai Automobile is inseparable from the trust and support of its customers. The technological innovation and capacity upgrading of Xiantai Automobile have also provided strong support for the product iteration and market expansion of its clients.
Looking to the future, the lightweighting and new energy transformation of the automotive industry will continue to deepen, and customers will pose higher challenges in terms of technical requirements for components, environmental protection standards, and cost control. Taking the "second entrepreneurship" as an opportunity and the commissioning of the new factory area as a new starting point, Xiantai Automobile will continuously deepen its core strategy of "Technology-driven · Lightweight Future", further enhance its technological innovation capabilities and large-scale production capacity, improve its product matrix, and optimize its service system.
At the cooperation level, Xiantai Automobile will continue to deepen strategic cooperation with existing customers, expand the scope of cooperation, and extend from single component supply to full industrial chain solutions. At the same time, we will actively explore the global market, attract more high-quality customers to join the cooperative ecosystem, and work hand in hand with the leaders in the global automotive industry to jointly overcome the technical challenges of lightweighting, promote the wider application of aluminum alloy materials in the automotive field, and contribute more to the green, low-carbon and high-quality development of the automotive industry.
Only by establishing an enterprise with integrity can it move steadily and far. Only by empowering with quality can we achieve a win-win future. Guangdong Xiantai Auto Parts Co., Ltd. will always adhere to the original agreement with customers, and with better products, more professional services and a more open attitude, move forward hand in hand with global customers, and continue to write a wonderful chapter of win-win cooperation in the wave of automotive industry transformation!
